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MBI with GeoCeramica® winner Red Dot Design Award 2017
Dutch pavement producer, MBI, has been awarded a Red Dot Design Award with its innovative decorative paving concept GeoCeramica®. An international expert panel has awarded the award for the high-quality design. GeoCeramica® is groundbreaking when it comes to the combination of functionality and aesthetics of decorative paving.
The best of both worlds
A year ago MBI introduced GeoCeramica®, a Dutch innovation of “ceramics on concrete”. This new paving concept combines the best of both worlds. The aesthetic and user benefits of ceramics and the functionality of concrete. The success of GeoCeramica® is unprecedented and the product quality more than proven. The reward with the prestigious Red Dot Design Award is a crown on the work of MBI.
The power of design
The secret of success is in technical production innovation. The invention of the connecting component AquaFerm®, with which the ceramic top layer is inseparably connected with the special Stabikorn® base, is unique. The tile forms a whole and therefore has ideal properties. In addition to the fact that this system reduces the construction costs of ceramics by 50%, completely new applications are conceivable. This is the first time a sustainable alternative is available compared to natural stone in shopping centers and other public places.
Professor Dr. Peter Zec, founder and CEO of the Red Dot Award:
“Red Dot winners are the model of the right design strategy. They prove that high-quality design and economic success go hand in hand. This award from the critical Red Dot jury can be seen as the highest recognition for successful design policy.”
About Red Dot
The Red Dot Design Award is an international design competition. The best designs from all over the world have been judged from the head office in Essen (Germany) for more than 60 years. The jury consists of 39 independent designers, professors and journalists. This year the jury received more than 5,500 entries from 54 countries. Awards are awarded in several categories. The official award ceremony will take place on July 3, 2017.
About MBI
Since 1945, MBI has been committed to high-quality concrete products for Construction, Infrastructure and Garden. Think of facing bricks, paving stones and decorative paving. In 72 years, the family business has grown into one of the most important players on the market with four production and sales locations in the Netherlands and a sales office in Germany.