Postmus Sierbestrating Zuid-Holland becomes the first GeoCeramica® center in the Netherlands

'Postmus Sierbestrating' had the honor on June 8th, being the first to showcase the new formula from the material producer in question: MBI De Steenmeesters.

Opening of the First GeoCeramica® Center

A New Style of Garden Inspiration

The first official GeoCeramica® center in the Netherlands has opened in Valkenburg (South Holland). 'Postmus Sierbestrating' had the honor on June 8th, showcasing the first example of the new formula from the material producer in question: MBI De Steenmeesters. Drawing on the experiences from the COVID-19 pandemic, they emphasize large outdoor show gardens. The center features a brand-new 1200 m² square with neatly laid paving stones in a wide range of (GeoCeramica®) designs. It is unique in its size and serves as a leading place to gather garden inspiration for consumers. The lockdown also played a significant role in the decision to expand: "Given the restrictions, there wasn’t much of a choice. The showrooms were closed, so we had to go even bigger," says Christiaan van Rijn (Director and co-owner of Postmus). The fact that the opening coincides with the easing of restrictions is a fortunate coincidence.

About Postmus Sierbestrating

Postmus Sierbestrating is a well-known name in the world of garden products. Originally a transport company, first operating via water and later by road, this branch still exists but now fully focuses on its specialization: decorative paving. Around 25 years ago, they made this shift and have since built an excellent reputation. Today, the fourth generation of the Postmus family leads the company. With locations in Valkenburg (ZH), Zwaanshoek, and Lisse, they cover an important part of garden-loving Netherlands, where many consumers know where to find these specialists. In addition to providing decorative paving, they also offer garden houses, garden furniture, and assist with complete garden designs. They have a well-trained team of experienced gardeners who support them in the execution. Their mission is to place the customer at the center: "We take the customer by the hand and don't let go until they are completely satisfied with their garden," says Christiaan van Rijn.

The GeoCeramica® Center

It’s no surprise that this brand-new decorative paving center was built during the lockdown at this location. The choice of products on display had to align with the strategy of fully servicing the interested garden consumer, from idea to final realization. To achieve this, they worked with the GeoCeramica® brand. This relatively new category of decorative paving dates back to 2016. The hybrid product combines a ceramic top tile with a concrete base. Postmus wanted to make a big impact with this product and build an inspiring center. Christiaan says, "GeoCeramica® is an honest product that can be easily explained. It offers many benefits to the consumer and to our gardeners. It's the complete package that aligns with our business ideology." This combination makes the GeoCeramica® paving center the largest in the region and a unique place to explore all possibilities.

Partner MBI De Steenmeesters

The opening of this center is the first in a series of centers in the Netherlands. These centers will focus on large show gardens with ample space to view the materials. This development was initiated by the producer of GeoCeramica® material: MBI De Steenmeesters. They see that despite the pandemic, the demand for physical examples of decorative paving has remained strong. Garden consumers want to feel and experience the materials. MBI greatly values this ambassador for their brand. To mark the opening, a delegation attended, including the Commercial Director of MBI, Patrick van den Tillaart: "The strength of MBI is also the strength of Postmus: Innovation! That’s why our companies go hand-in-hand, because together we strive for distinction with the highest quality! Postmus is our first Ambassador, and with this new GeoCeramica® center, they prove this once again!"