Introducing: Willemijn van den Boogaard, our new Managing Director

Willemijn is an experienced executive with a broad background in FMCG, industry and family businesses. She began her career at Unilever and subsequently held senior management positions at companies including Bakkersland, Auping, Coram and Bergman Clinics. In these diverse environments, she has consistently worked with great dedication to build strong brands, organisations and teams.

“I am very enthusiastic about the future at MBI,” says Willemijn. “It is a wonderful family-run business with strong products, dedicated people and a tremendous sense of pride. I look forward to working together to further build a future-proof organisation in which craftsmanship, innovation and collaboration are central.”
With her broad experience and committed approach, Willemijn aims to help strengthen MBI’s position – both as an employer and as a partner and market leader in high-quality concrete products.

Willemijn looks forward to a strong and wonderful MBI, where we work together with enjoyment, a sense of community and pride to realise its mission: ‘To help our partners succeed in creating a more beautiful, comfortable and sustainable living environment’.